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Exams Seminar on advertising / 2


Estratti dal DECRETO LEGISLATIVO 6 settembre 2005, n. 206 - Codice del consumo

Art. 25.
Bambini e adolescenti

1. E 'considered misleading advertising', which, as
capable of reaching children and adolescents, can also
indirectly threaten their safety or abuse of their natural credulity
'or lack of experience or, using children and
teens in advertising, unless the ban
Article 10, paragraph 3, of 3 May 2004, n. 112,
abuse of the natural feeling of adults for the most 'young people.



Article 26. Administrative and judicial protection

1. The Authority 'competition and market
established by Article 10 of Law 10 October 1990, No 287, hereinafter called
Authority 'in this section, exercise the powers
governed by this article.
2. Competitors, consumers, their associations and organizations
, the Minister of 'production, as well as'
any other government that has an interest in relation to
its institutional duties, including a complaint from the public, may ask the
' Authorities' that have inhibited the acts of advertising '
or misleading advertising' comparative
deemed unlawful under this section, which has inhibited their continuation and
they eliminate the effects.
3. The Authority 'can have a reasoned decision
the temporary suspension of advertising' deceptive advertising or
'comparative considered illegal in cases of particular urgency
. In any event, announces the opening of the investigation
the advertiser and, if the developer is not 'known
can' ask the owner of the vehicle that has spread the message
advertising the information needed to identify it. The Authority '
can' also require the advertiser or the owner of the vehicle
spread the advertising message to show a copy of

advertisement that is misleading or illegal, even using, in circumstances where the powers
under Article 14, paragraphs 2, 3 and 4 of 10 October 1990
No 287.
4. The Authorities 'can be made for the advertiser to furnish evidence
as to the accuracy of factual claims in advertising
' if, taking into account the legitimate interests of the advertiser
and any other party to the proceedings
That requirement appears appropriate in the circumstances of the case
. If such evidence and 'omitted
or is deemed insufficient, the facts must be considered inaccurate.
5. When the campaign message of 'status or needs to be disseminated through the press
regular or daily
or by radio or television or other means of telecommunication,
the Authority', before proceeding, seek the advice of the Authority 'for
the Communications.
6. The Authority 'ensure a reasoned decision. If you think the
advertising 'deceptive advertising or the message' comparative fault
welcomes the action by banning the advertising '
not yet known to the public or the continuation of the already'
begun. With the decision upholding the can 'be prepared the publication
pronunciation, an extract, as well as',
possibly, in a prepared statement
amendment to prevent the advertising 'deceptive advertising or the message'
comparative considered illegal, continue to have effect.
7. With the decision granting the application the Authority 'has
also the application of a fine of between € 100,000 to €
1000, given the gravity'
and duration of the violation. In the case of deceptive advertising of
referred to in Articles 5 and 6, the penalty can not 'be less than € 25,000
.
8. In cases involving advertising included on
confezioni di prodotti, l'Autorita', nell'adottare i provvedimenti
indicati nei commi 3 e 5, assegna per la loro esecuzione un termine
che tenga conto dei tempi tecnici necessari per l'adeguamento.
9. La procedura istruttoria e' stabilita, con regolamento emanato
ai sensi dell'articolo 17, comma 1, della legge 23 agosto 1988, n.
400, in modo da garantire il contraddittorio, la piena cognizione
degli atti e la verbalizzazione.
10. In caso di inottemperanza ai provvedimenti d'urgenza e a quelli
inibitori o di rimozione degli effetti, l'Autorita' applica una
sanzione amministrativa pecuniaria da 10.000 euro a 50.000 euro. Nei
casi di reiterata non-compliance with the Authority 'can order the suspension of
' business for a period not exceeding thirty days
.
11. Failure to comply with requests to provide the
information or documentation referred to in paragraph 3, the '
shall impose an administrative fine of 2,000 € to 20,000 €
. Where information or documentation provided is not true
, the Authority 'shall impose an administrative fine
from 4,000 € to 40,000 €.
12. Appeals against decisions taken by '
fall within the exclusive jurisdiction of administrative courts.
For administrative fines conseguenti alle violazioni
del presente decreto si osservano, in quanto applicabili, le
disposizioni contenute nel capo I, sezione I, e negli articoli 26,
27, 28 e 29 della legge 24 novembre 1981, n. 689, e successive
modificazioni. Il pagamento delle sanzioni amministrative di cui al
presente articolo deve essere effettuato entro trenta giorni dalla
notifica del provvedimento dell'Autorita'.
13. Ove la pubblicita' sia stata assentita con provvedimento
amministrativo, preordinato anche alla verifica del carattere non
ingannevole della stessa o di liceita' del messaggio di pubblicita'
comparativa, la tutela dei concorrenti, dei consumatori
and their associations and organizations, 'the courts
with recourse to the administrative court against the said decision
.
14. It 'still subject to the jurisdiction of ordinary courts
regarding unfair competition, pursuant to Article 2598 of the Civil Code
, as well', with regard to advertising '
comparative, relating to acts committed in violation of
discipline copyright protected by law April 22, 1941, No
633, as amended, and the trade mark protected
pursuant to Legislative Decree 10 February 2005, No 30,
and subsequent amendments, and ' designations of origin
recognized and protected in Italy and other brands of companies, goods and services
competitors.



Article 27.
Conduct

1. Interested parties may request an injunction
the continuation of acts of advertising 'deceptive advertising or' comparative
deemed unlawful, using voluntary bodies and
self-governance.
2. Once proceedings before a self-regulatory organization,
the parties may agree to refrain to the Authority '
until the final ruling.
3. In the case where the use of the Authority 'was already'
or proposed to be offered later by another eligible party, each party can
'request that the Authority'
the suspension of proceedings pending a ruling body
self-discipline. The Authority ', consider all the circumstances, where'
to stay the proceedings for a period not exceeding thirty days
.

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